About the project

Repositioned the project with a visionary brand reshuffling plan by bringing in the 5th I.T China flagship store, the first OFF-WHITE c/o VIRGIL ABLOH and Heron Preston stores in Northwest of China, etc. Introduced and built a brand-new lifestyle concept, “ M o r i i ” by bringing in many different interesting F&B, retail and services elements under a vintage backdrop with the support of many regular cultural and arts activities. Zhongda will soon re-emerge with a distinctive positioning in the Xian retail market.