Urumqi MM2

Key Facts:

Developer:  Xinjiang Haotal Shiye Group
•  Location: Urumqi CBD
Development Mix: Commercial retail, Hotel

Urumqi MM2

Commercial Area: 40,000 sqm

About the project

Advised landlord on market positioning and brand mix planning as well as overall project design and zoning plans for the project. Introduced the first boutique format of leading cosmetics brands such as Chanel, CPB, Dior, Estee Lauder and lancôme as well as the first debut of fresh, mac, YSL, AAPE, Agatha, Furla, Gap, I.T, Sandro, MAJE, Michael Kors, Pandora, Haagen Dazs in Xinjiang at Urumqi. Continued supporting landlord on brand upgrading and mall management consulting services.

Blended modern design element with the green concept to build a “secret garden” on the 4/f which brings very refreshing experiences and ambience to the customers both visually and sensually. Successfully positioned the project to target the young and millennial customers of Urumqi by introducing a series of creative activities on music, brand launches, etc. Mm2 is now established as the leading international fashion and lifestyle landmark in Urumqi.

What the client said about us:

Catalyst team is an expert of fashion and retail. With their experience and deep understanding of the industry,they are able to deliver the best solutions for both retailers and landlords.