• Developer: Xinjiang Haotal Shiye Group
• Location: Urumqi CBD
• Development Mix: Commercial retail, Hotel
Advised landlord on market positioning and brand mix planning as well as overall project design and zoning plans for the project. Introduced the first boutique format of leading cosmetics brands such as Chanel, CPB, Dior, Estee Lauder and lancôme as well as the first debut of fresh, mac, YSL, AAPE, Agatha, Furla, Gap, I.T, Sandro, MAJE, Michael Kors, Pandora, Haagen Dazs in Xinjiang at Urumqi. Continued supporting landlord on brand upgrading and mall management consulting services.
Blended modern design element with the green concept to build a “secret garden” on the 4/f which brings very refreshing experiences and ambience to the customers both visually and sensually. Successfully positioned the project to target the young and millennial customers of Urumqi by introducing a series of creative activities on music, brand launches, etc. Mm2 is now established as the leading international fashion and lifestyle landmark in Urumqi.